Privacy, Threat or Opportunity?

ThoughtLeadership 1 min read


When we talk about Privacy, we immediately think about sensitive personal data, GDPR and Compliance. No, even worse, we immediately think about 😰Data Breaches, in-compliance, and massive fines.

🔥 We think about the nightmare of losing valuable customer data and being caught red-handed on not having taken care of private information, with which our customers trusted us. The fear of being caught is what drives most organizations to eventually do something on compliance. And preferably the least possible. It almost feels like a tick-in-the-box that we need. Simply for the sake of it.

Accountability on Privacy

Is it because we feel responsible for our customers' data. Is it because we feel accountable for taking care of that trusted information. Or is our behavior driven by the fact we are afraid of the potential fine we will receive when things get out in the open. Yet, at the same time, we know that the risk of being caught is small, very small. So why even bother?

Opportunity

But wouldn't it be more logical to look at compliance from a completely different angle?

  • What if we would look at Privacy and Compliance as an Opportunity?
  • What if my business could get a real boost from Privacy and Compliance?
  • What if Privacy and Compliance would be able to help us go through procurement cycles faster?
  • What if we were able to differentiate and outsmart our competitors?

Wouldn't it make more sense to openly and pro-actively share how you are protecting your customers' information? Not by waiting until your customer starts asking questions on Data Privacy, GDPR, CCPA, or how you handle data access requests, ... But by actively showcasing how you are protecting sensitive data. Would it not be smarter to build trust when demonstrating compliance upfront?

Build Trust 👍

By bringing Compliance and Privacy to the table early in a business relationship, I am convinced you could gain the customers' trust faster. By showing openly how you are taking care of things, you are showing your customers that you do care, that you are a business partner who's not afraid to take responsibility and who's willing to be kept accountable. And that's exactly what makes an impact.

Boost Trust with ComplianceBord

If you want to know more about how we boost trust at ComplianceBoard, you can reach me at patrick@complianceboard.io.


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